November 7th, 2018 Yangon, Myanmar –The Ford Ranger was named ‘Best Pickup Truck’ at the inaugural 2018 Myanmar Car of the Year (MCOTY) Awards, hosted recently by Drive Magazine at the Pullman hotel in Yangon.
The local assembled Ranger bested their respective competitors based on the MCOTY Awards’ criteria, which included exterior and interior design, performance, functionality, comfort, handling, and value for money.
“We are proud to have Ford local assembled vehicles – the Ranger – recognized as the ‘Best’ in their respective segment, and it’s an honor to receive the recognition from such an esteemed panel of judges,” said David Stotter, Ford general manager, Capital Automotive Limited.
“This award is a result of Ford’s world-class design and manufacturing, as well as our leadership in advanced technology and capability that make Ford vehicles some of the smartest and toughest in the market,” added David.
The ‘Built Ford Tough’ Ranger features an array of smart technologies combined with unmatched capability and versatility and sets the industry benchmark in the pickup truck segment for design, comfort, and refinement.
This was the inaugural year for MCOTY awards, which aims to bring the international standard to Myanmar’s automotive industry, as well as to promote authorized brand new car showrooms in Myanmar.
The judging panel for the MCOTY Awards comprised motoring journalists from Myanmar, Thailand, Malaysia and Hungary who received the endorsement from Myanmar’s Authorized Automobile Distribution Association.
To qualify for consideration, vehicles must be new, left-hand drive and available in Myanmar. There were ten award categories this year, out of which, nine categories are judged by jury members. The People’s Choice award was selected by an online poll to allow public participation.