August 2nd, 2018 Yangon, Myanmar 2018 – Ford Motor Company together with Ford Capital Automotive today launched the highly anticipated Ford Ranger Raptor in Myanmar. With Ford Performance DNA at its core, the Ranger Raptor pushes the limits in technology, innovation and driving excitement, setting a new benchmark in off-road capability.
The Raptor is priced at $67,995 and available in five enticing colors, including Blue Lightning, True Red, Shadow Black, Artic White and the Ranger Raptor’s unique Hero color, Conquer Grey.
“We are thrilled to unleash Ford Performance version of the highly successful Ford Ranger pickup truck to our customers in Myanmar,” said Truong Kim Phong, managing director, Asia Pacific Emerging Markets, Ford Motor Company. “Building on the Ranger’s renowned ‘Built Ford Tough’ character, and Ford Performance DNA, the Ranger Raptor is set to revolutionize the market for pickup truck enthusiasts.”
“Ford performance vehicles bring a different type of customers into our showrooms, and the Ranger Raptor will attract new customers looking for a Ranger with immense off-road capability like no other,” said Ngun Zar, Ford Marketing Manager, Capital Automotive.
Designed with purpose
The Ranger Raptor’s bold and tough exterior boasts Ford Performance DNA with iconic FORD block-letter grille and muscular haunches, while its imposing stance with 283mm of ground clearance and 150mm wider front and rear track shows that this is a serious off-road performance truck.
More than just tough looks, Raptor’s distinct design elements are also functional. The front fenders are made from durable composite materials for exciting off-road adventures. The front bumper includes new LED fog lamps with air-curtain ducts, which reduce air resistance. The flared shape of the fenders have been designed to accommodate the long travel suspension and off-road tires.